(The 5 C’s of Selling)

This past week (February, 2009), I had the pleasure of delivering a seminar for a national sales conference in conjunction with my close working colleague, Bill Smalley.   Bill is an expert on sales and marketing and speaks on these topics globally. continue

There is a critical organizational level, frequently overlooked and under-appreciated, that gets even less attention during tough economic times – “middle management”. continue

“This month, the world got very excited with the election of Barack Obama as the next President of the United States of America.   I must confess, I have never watched so much CNN as I did for the 18 months leading up to this significant event.   Given all my work in the areas of creating change, moving past conflict, and engaging a critical mass of stakeholders in a new vision, I was intrigued by Obama’s very different, yet highly effective approach to getting others onside. continue

A few months ago, I was asked to speak at a corporate event involving the announcement of some major changes both to the organization’s structure and employees’ roles and responsibilities.   About 200 senior managers and executives were in the room. continue